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Gel face primer for long-lasting makeup

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Power Grip Primer

₪90.00Price
  • Power Grip Primer is #1 Primer in America.*

    What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

    Why you'll love it:

    • Gel primer formula grips makeup 
    • Gives skin a long-lasting, naturally dewy finish
    • Translucent finish gel primer works on all skin tones
    • Non-comedogenic

    Great for: oily, dry and combination skin

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